AvatarPrashant Shringarpure | January 7, 2020

12 Biggest
India Recruitment

Trends for 2020

Explore how recruitment is evolving and
what you can do to keep up in 2020.

12 Biggest India Recruitment Trends for 2020

Explore how recruitment is evolving and what you can do to keep up in 2020.

Introduction

90% of Recruiters say the job market is candidate-driven

Recruiting has changed forever. It has evolved into a candidate’s market. Now you don’t select candidates any more; rather candidates select you.

So, at LitmusBlox, we have created a list of 12 trends that you can implement in 2020 and be ready for this new normal.

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Trend 1 of 12

Recruitment Marketing

What is it?

The process of nurturing and attracting candidates to your
company using marketing methods and tactics.

Why does it matter?

Gone are the days when the candidates fought tooth and
nail to entice recruiters. Today, if employers want to hire
top talent, they need to empower recruitment through
marketing.

Trend 1 of 12

Recruitment Marketing

What is it?

The process of nurturing and attracting candidates to your company using marketing methods and tactics.

Why does it matter?

Gone are the days when the candidates fought tooth and nail to entice recruiters. Today, if employers want to hire top talent, they need to empower recruitment through marketing.

Trend 2 of 12

Inbound Recruiting

What is it?

A method of creating targeted and branded recruiting
content with a goal of attracting talent.

Why does it matter?

Companies build relationships with candidates so that
they choose them as their next employer.

Trend 2 of 12

Inbound Recruiting

What is it?

A method of creating targeted and branded recruiting content with a goal of attracting talent.

Why does it matter?

Companies build relationships with candidates so that
they choose them as their next employer.

Trend 3 of 12

Employer Branding

What is it?

An organisation’s reputation and popularity as an
employer and it’s employer value proposition.

Why does it matter?

Companies need to create a positive employer
brand, i.e. enhance their reputation and popularity
as an employer and their employer value
proposition to gain an edge over others.

Trend 3 of 12

Employer Branding

What is it?

An organisation’s reputation and popularity as an employer and it’s employer value proposition.

Why does it matter?

Companies need to create a positive employer brand, i.e. enhance their reputation and popularity as an employer and their employer value proposition to gain an edge over others.

Trend 4 of 12

Candidate Experience

What is it?

Candidate’s overall perception of your company’s recruiting
process.

Why does it matter?

Candidates who have a positive experience in your
recruiting process are more likely to accept your job offer,
reapply in the future and refer others to your company.

Trend 4 of 12

Candidate Experience

What is it?

Candidate’s overall perception of your company’s recruiting process.

Why does it matter?

Candidates who have a positive experience in your recruiting process are more likely to accept your job offer, reapply in the future and refer others to your company.

Trend 5 of 12

Candidate Relationship Management

What is it?

Candidate relationship management (CRM) is a way to
manage and improve relationships with job applicants.

Why does it matter?

It is important to build relationships with –

  • – Current candidates
  • – Past candidates (Silver medalists)
  • – Future candidates

Trend 5 of 12

Candidate Relationship Management

What is it?

Candidate relationship management (CRM) is a way to manage and improve relationships with job applicants. 

Why does it matter?

It is important to build relationships with –

  • – Current candidates
  • – Past candidates (Silver medalists)
  • – Future candidates

Trend 6 of 12

Talent Pipeline Building

What is it?

A talent pipeline is a database where recruiters and HR
managers keep all their qualified candidates.

Why does it matter?

Building a talent pipeline can help companies save a great deal
of time and effort in the sourcing of candidates. They can be
divided into 5 categories.

  • 1. Applied candidates
  • 2. Sourced candidates
  • 3. Referred candidates
  • 4. Silver medalists
  • 5. Candidates who have willingly joined your pipeline in an
    inbound way

Trend 6 of 12

Talent Pipeline Building

What is it?

A talent pipeline is a database where recruiters and HR managers keep all their qualified candidates.

Why does it matter?

Building a talent pipeline can help companies save a great deal of time and effort in the sourcing of candidates. They can be divided into 5 categories.

  • 1. Applied candidates
  • 2. Sourced candidates
  • 3. Referred candidates
  • 4. Silver medalists
  • 5. Candidates who have willingly joined your pipeline in an inbound way

Trend 7 of 12

Social Recruiting

What is it?

It is a structured methodology of using social media
channels like LinkedIn, Facebook, and Twitter, etc. for
recruiting candidates.

Why does it matter?

With social recruiting, employers can proactively search for
potential candidates, build relationships and encourage
them to apply.

Trend 7 of 12

Social Recruiting

What is it?

It is a structured methodology of using social media channels like LinkedIn, Facebook, and Twitter, etc. for recruiting candidates.

Why does it matter?

With social recruiting, employers can proactively search for potential candidates, build relationships and encourage them to apply.

Trend 8 of 12

Recruitment
Automation Tools

What is it?

A recruitment automation tool is a software which
streamlines, simplifies and automates your recruiting
process.

Why does it matter?

Modern all-in-one recruiting software helps in finding,
attracting, engaging, nurturing and converting candidates
into applicants.

Trend 8 of 12

Recruitment Automation Tools

What is it?

A recruitment automation tool is a software which streamlines, simplifies and automates your recruiting process.

Why does it matter?

Modern all-in-one recruiting software helps in finding, attracting, engaging, nurturing and converting candidates into applicants.

Trend 9 of 12

Data-Driven Recruiting

What is it?

Data-driven recruiting is a popular recruiting strategy of
using data from recruiting software to make better and
more informed recruiting decisions.

Why does it matter?

Data-driven recruiting has already proven to improve most
important hiring decisions like –

  • – Time-to-hire
  • – Quality-of-hire
  • – Cost-to-hire

Trend 9 of 12

Data-Driven Recruiting

What is it?

Data-driven recruiting is a popular recruiting strategy of using data from recruiting software to make better and more informed recruiting decisions.

Why does it matter?

Data-driven recruiting has already proven to improve most important hiring decisions like –

  • – Time-to-hire
  • – Quality-of-hire
  • – Cost-to-hire

Trend 10 of 12

Employee Referrals

What is it?

An internal method for finding qualified candidates through
recommendations from the company’s existing
employees.

Why does it matter?

Well managed employee referrals programs are known to
improve employee engagement and employee retention.

Trend 10 of 12

Employee Referrals

What is it?

An internal method for finding qualified candidates through recommendations from the company’s existing employees.

Why does it matter?

Well managed employee referrals programs are known to improve employee engagement and employee retention.

Trend 11 of 12

Passive Talent Sourcing

What is it?

A way to reach out to passive job seekers and proactive
talent pipeline building.

Why does it matter?

LinkedIn says that 90% of the people are interested in
hearing about new job opportunities, but only 30% are
actively looking.

Trend 11 of 12

Passive Talent Sourcing

What is it?

A way to reach out to passive job seekers and proactive talent pipeline building.

Why does it matter?

LinkedIn says that 90% of the people are interested in hearing about new job opportunities, but only 30% are actively looking.

Trend 12 of 12

Structured Interviews

What is it?

A type of interview in which candidates are asked a set
of pre-determined questions.

Why does it matter?

Structured interviews bring effectiveness, objectivity, and
fairness in the interview process.

Trend 12 of 12

Structured Interviews

What is it?

A type of interview in which candidates are asked a set of pre-determined questions.

Why does it matter?

Structured interviews bring effectiveness, objectivity, and fairness in the interview process.

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